3. Recommended articles Popular Now. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction,. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. By Trishla Ostwal In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. By Trishla Ostwal . ostwal@adweek. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. ostwal@adweek. By Trishla Ostwal U. More Info. The U. Recommended articles Popular Now. On Thursday at 8 a. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. ostwal@adweek. Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. ostwal@adweek. More Stories from Science News on Science & Society. By Trishla Ostwal. The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10. As TikTok faces a possible U. If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. Trishla Ostwal/Meta. By Trishla Ostwal . Indeed’s revenue comes from employer sign-ups. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Update: On May 31, The Supreme Court blocked the HB20 social media law from taking effect. —Trishla Ostwal. Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. 30 p. Google announced changes to its political content policy ads for audio and video. trishla. By Trishla Ostwal . trishla. The policy. Mobile gaming platform. Recommended articles Popular Now. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. Newsmax Names Sharla McBride a Co-Host of Wake Up America. The latest tweets from @trishlaostwalBy Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Recommended articles Popular Now. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. Yesterday, Mar. By Trishla Ostwal. ostwal@adweek. Trishla Ostwal 4w Edited Report this post 🚨 I spoke with WPP on the latest with its content engine (with Nvidia): The AI-powered content production saves up to 93% of its carbon footprint. By Trishla Ostwal. The ride-hailing app was recuperating from an embarrassing 2016 data breach. Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively share. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech policy. S. By Trishla Ostwal . morley@adweek. Publishers have been flexing their first-party data strategies for some. ostwal@adweek. By Trishla Ostwal. By Trishla Ostwal In another case of antitrust movement against Big Tech, Amazon was fined approximately $1. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. trishla. trishla. Voice. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Nov 20, 2023. —Trishla [email protected]. By Trishla Ostwal . Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. By Trishla Ostwal 2020 was the year of life-altering global events. Trishla Ostwal was a fall 2021 science writing intern. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. NexTech. By Trishla Ostwal . trishla. In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. m. By Trishla Ostwal The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster. By Catherine Perloff & Trishla Ostwal & Paul Hiebert . S. The hype surrounding Meta’s shiny new platform has met an awkward reality. . com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Exclusive: BuzzFeed Inc. Powered by Cluep and Twilio . Recommended articles Popular Now. trishla. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. @trishlaostwal; trishla. February 13, 2023 09:00 AM. ostwal@adweek. In its annual report issued last Thursday, the social. As regulatory pressure continues to mount on tech firms, the Interactive Advertising Bureau (IAB) has named Lartease Tiffith as its executive vice president for public. 1mo Edited. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Sweden Negotiates With Switzerland in Campaign to Avoid Confusion. By Trishla Ostwal . Trishla Ostwal Expand search. 5 billion—she was rejected. Trishla Ostwal/Meta. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data on. By Trishla Ostwal. Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. The transcript below is edited and condensed for clarity. ostwal@adweek. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. By Trishla Ostwal. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool for. com; Trishla is an Adweek staff reporter covering tech policy. The continuing absence of a federal privacy bill means that the patchwork of statewide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly. Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Recommended articles Popular Now. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. Civil Rights Attorney, Michael Sussman submitted a letter to the U. com; Trishla is an Adweek staff reporter covering tech policy. Multiple industry trade bodies voiced their opposition to the proposed Delete Act ( SB 362) in a letter to California lawmakers late last week. ostwal@adweek. trishla. By Trishla Ostwal. trishla. m. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. Recommended articles Popular Now. more. By Trishla Ostwal . By Trishla Ostwal. On Wednesday, a new bipartisan bill was introduced in Congress that would let the Federal Trade Commission (FTC) regulate how social media companies, like Meta, address the. New York. By Trishla Ostwal . has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. Recommended articles Popular Now. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. ostwal@adweek. By Trishla Ostwal. trishla. —has caught the attention of some. This week, BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), issued a new compliance warning regarding the practice of. Recommended articles Popular Now. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. Trishla Ostwal 1w Report this post Report Report. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. By Trishla Ostwal. By Trishla Ostwal. In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2. com; Trishla is an Adweek staff reporter covering tech policy. Shaped by their unique experiences growing up in what many see as a marginalized community, several; South Asian Americans jumped into the City Council race to get a seat in office and become a voice…Trishla Ostwal. By Trishla Ostwal . By Trishla Ostwal . Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. Recommended articles Popular Now. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. The pandemic was tough on the theatre industry. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Adweek is the leading source of news and insight serving the brand. By Trishla Ostwal & Catherine Perloff . As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back. In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google’s ad business. Trishla [email protected] Trishla Ostwal . ostwal@adweek. By Trishla Ostwal . NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. ostwal@adweek. The Open App Markets Act could potentially become a law this year. In its Q2 earnings report this morning, Twitter reported a decline in its revenue of $1. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. trishla. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. trishla. trishla. Meta Platforms Inc. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. ostwal@adweek. The DSA is a part of a two-fold blow by the EU to address the challenges posed by the emergence of tech giants, writes Trishla [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. Why Swifties Should Be More Than Just A Target Audience to Brands. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. Recommended articles Popular Now. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported. Accept Cookies. By Trishla Ostwal . . The agency that regulates nearly all communications companies in the U. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. By Trishla Ostwal . The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Announces Strategic. As seen in: Adweek, Medium, Flipboard, The Epoch Times, Science News, NewsBreak, Science News for Students. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. Increasingly, brands are touting their green creds in order to curry favor with consumers trying to make more sustainable choices. Brands yet to explore gen AI are confronted with a knowledge gap and. By Trishla Ostwal The trend of state-level privacy laws is gaining momentum in the U. Getty Images. Elon Musk’s choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats, while Yaccarino inherits a company in absolute turmoil. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. Martin to finish writing the fantasy novel series the show was based on, A. —Trishla Ostwal. We would like to show you a description here but the site won’t allow us. The Markup Hottest in Tech. By Trishla Ostwal . Twitter is taking advertiser concerns about brand safety more seriously. S. By Trishla Ostwal . Trishla Ostwal reposted this Report this post Adweek 1,374,328 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Most brands believe the future without third-party cookies will have a moderate or large impact on how they acquire customers, and their ability to deliver quality customer. trishla. @trishlaostwal. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed. 30 a. Shira Atkins. Brands yet to explore gen AI are confronted with a knowledge gap and. Five states—California, Virginia, Colorado. Trishla Ostwal. Regional As seen in: Adweek, Medium, Flipboard, The. The. . By Trishla Ostwal. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. com; Trishla is an Adweek staff reporter covering tech policy. S. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . CNN Announces New On-Air Correspondents Based in Tokyo, Los Angeles, Atlanta. com; Trishla is an Adweek staff reporter covering tech policy. trishla. By Trishla Ostwal . A potential shift by MSFT from a GPT-powered model to an internal technology might hinder the tech giant's standing in the AI race, proving advantageous to rival Google. By Trishla Ostwal. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered [email protected]. MSNBC’s Nicolle Wallace Welcomes Her 2nd. A new study shows that Tangier Island could be lost to rising sea levels sooner than previously realized, Trishla Ostwal reported in “Time is running out to save Virginia’s Tangier Island. S. trishla. Recommended articles Popular Now. But the new bills, signed into law by Gov. By Trishla Ostwal . PMC has seen a 46% increase in total revenue from first-party data year over year. 1. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. By Trishla Ostwal . By Trishla Ostwal . Support science literacy this Giving Tuesday. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a. Adweek. By Trishla Ostwal & Catherine Perloff . By Trishla Ostwal . Trishla Ostwal. By Trishla Ostwal . The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State. Trishla Ostwal. Exclusive: BuzzFeed Inc. More Info. By Trishla Ostwal . ostwal@adweek. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Recommended articles Popular Now. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. trishla. A journalist with experience in print, digital content and audio stories. @Adweek. By Trishla Ostwal . There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Trishla Ostwal reposted this Report this post Adweek 1,370,946 followers 7h Edited The hype surrounding Meta’s shiny new platform has met an awkward reality. Adweek is the leading source of news and insight serving the brand. By Trishla Ostwal. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Currently doing grad school things at Columbia Journalism School. The Real Ways Synthetic Data Is Changing Advertising . Trishla Ostwal. By Trishla Ostwal . Recommended articles Popular Now. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Google. By Trishla Ostwal . Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. The trouble is, many of the. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. a centers globally. Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. Spencer J. trishla. By Trishla Ostwal. By Trishla Ostwal . Pink Card. com; Trishla is an Adweek staff reporter covering tech policy. It all began with a DM. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. The Coco-Cola Company By Trishla Ostwal Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. By Trishla Ostwal Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. The. ostwal@adweek. By Trishla Ostwal . Trishla previously worked in digital advertising and social media analytics and switched to journalism to. Trishla previously worked in digital advertising and social media analytics and switched to journalism. In the last 12 hours, EU officials have agreed on two landmark rules: the Digital Markets Act and the revival of the transatlantic deal with the U. By Trishla Ostwal . Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Trishla Ostwal December 6, 2021. Recommended articles Popular Now. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. The policy. It all began with a DM. Meanwhile, the recent days are undeniably a major setback for OpenAI. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. Dursun Aydemir/Anadolu Agency via Getty Images. ostwal@adweek. The California Age-Appropriate Design. More Data, More Problems. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure. For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. trishla. California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and. The vertiginous drop in the stock market had brought Wall Street to its knees. In its annual report issued last Thursday, the social. —Trishla Ostwal. Announces Strategic. com; Trishla is an Adweek staff reporter covering tech policy. vs. By Trishla Ostwal . By Trishla Ostwal .